content-style-guide.clickup
Content style guide template in ClickUp
08 / ClickUpFree

Content style guide

As soon as you have more than one person writing, creating, or editing content, you need a style guide.

This guide includes everything from basic grammar mechanics to accessibility standards to best practices for common content types. You can use as-is or totally customize to fit your brand’s needs.

Open in ClickUpSetup guide (PDF)

Adapted from Mailchimp’s Content Style Guide, which Mailchimp published under a Creative Commons Attribution-NonCommercial 4.0 license.

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Getting started

Have a ClickUp account

  1. Open the template. ClickUp asks where you want it to live.
  2. Under “Workspace,” pick a destination, then click “Use template.”
  3. Give it a minute to copy in, then work through the “How to use” section inside the template.

New to ClickUp

  1. Open the template and create a free ClickUp account when prompted.
  2. Verify your email, name your workspace, then open the template link again and follow the steps above.